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SustBusy Research

The SustBusy research centre currently consists of ten research fields from business and economics. It conducts internationally recognized, academically excellent and problem-oriented interdisciplinary research and teaching on economic and business aspects of sustainability. We draw on various disciplines, including marketing, environmental economics, organizational control, finance, social science, supply chain management and strategic management.

Current Projects


Organisation & Stakeholders

CSR Hybridisation in Multinational Companies 

Aurelien Acquier, Valentina Carbone and Valérie Moatti


Theorisation & Institutionalisation of the sharing economy field

Aurélien Acquier, Valentina Carbone and David Massé

Communication & Legitimation

Perception of Social Responsibility by Credibly Communicating Corporate Irresponsibility
Rolf Brühl and Johannes Jahn

Cultural Change and Legitimation Strategies

Rolf Brühl and Melanie Eichhorn

Public Outcry and Legitimation of Excessive Bonus Systems

Rolf Brühl and Melanie Eichhorn

Measuring and Controlling Sustainability: Spanning Theory and Practice

Rolf Brühl, Johannes Jahn and Melanie Eichhorn

Does a combination of market and civic values serve as toolkit for establishing organisational legitimacy?

Rolf Brühl and Melanie Eichhorn

Strategy & Ethics

Jeitinho and Corruption in Brazil 
Camila Lee Park, Mauro Fracarolli Nunes, Maral Muratbekova and Valérie Moatti

Incorporation of Sustainability in Strategy Formulation and Execution – Experimental Approaches and Empirical Innovation

Francesco Rattalino and Luciano Ciravegna


Sharing Economy Business Models
David Masse, Aurélien Acquier, Valentina Carbone

Sustainability-Driven Innovation and Shared Value as a way to create a Sustainable Competitive Advantage in the Food industry
Francesco Rattalino

Financial Markets & Social Investment

Socially Responsible Investing – Optimising Multi-Asset Investment Portfolios and achieving Positive Social Impact
Ulrich Pape and Eva Kreibohm


CLIMPAX–Fund ratings to pave the way for a 2° economy
Florian Lüdeke-Freund


Innovative Business Models in Sustainable Entrepreneurship
Boleslaw Rok


Regulatory Focus Theory and Sustainable Entrepreneurship
Denise Fischer, Renè Mauer, Malte Brettel


A review and synthesis of research and practice on sustainable business models
Florian Lüdeke-Freund


Sustainability-oriented business model assessment
Florian Lüdeke-Freund

Ecological Economics

Reduction of efficiency gains through behavioural rebounds: The role of moral licensing
Simon Rabaa, Sylvie Geisendorf


Valuing ecosystem services of sustainable urban drainage systems: A discrete choice experiment
Daniel Johnson, Sylvie Geisendorf


The influence of price variations on habitual consumer behaviour
Andreas Aigner, Sylvie Geisendorf


Ecological instability and economic evolution – on the precariousness of achieving sustainability paths
Frank Beckenbach, Sylvie Geisendorf and Christian Klippert


R2Pi: Transition from Linear to Circular: Policy and Innovation, EU Horizon 2020 project 
Sylvie Geisendorf (ESCP Europe project leader) and Valentina Carbone, Aurélien Acquier and René Mauer and Boleslaw Rok

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Ecological instability and economic evolution – on the precariousness of achieving sustainability paths
Frank Beckenbach, Sylvie Geisendorf and Christian Klippert


Evolution of Environmental Institutions
Nepomuk Dunz and Sylvie Geisendorf


Categorisation of ecological-economic models and the need for evolutionary approaches
Sylvie Geisendorf and Christian Klippert


The effects of choice empowerment on consumers demand and willingness to pay (for standard and organic food)
Robert Wilken, Sylvie Geisendorf and Andreas Aigner

Marketing & Consumers

Anti-Consumption and Sustainability
Marcelo Nepomuceno


Environmental Impact of Anti-Consumption Lifestyles
Marcelo Nepomuceno, Danilo Dantas and Maren Ingrid Kropfeld

Supply Chain Management

Connecting the Circular Economy to Sustainable Supply Chain Management
Joe Miemczyk


Expanding the Frontiers of Responsibility: A Process Approach in the Supply Chain
Pilar Acosta and Olivier Delbard


Supply chain collaboration and earning management
Cristina De Stefano and F. Di Meo


Sustainable Supply Chain
Mauro Fracarolli Nunes and Camilla Lee Park


Sustainable supply chain and suppliers’ relationship
Liliane Carmagnac, Valentina Carbone and Valérie Moatti

CSR Perception in Business Schools

Analysing ESCP Europe Students’ Perceptions and Expectations about CSR and Sustainability
Olivier Delbard, Pilar Acosta, Katharina Sevecke and Sylvie Geisendorf

Sustainable Tourism

The downside of foreign aids: what about their impact on the social sustainable development?
M. Cristina De Stefano, Lola Herrero and M. Tapia