SustBusy Research

The SustBusy research center currently consists of ten research fields from business and economics. It conducts internationally recognized, academically excellent and problem-oriented interdisciplinary research and teaching on economic and business aspects of sustainability. We draw on various disciplines, including marketing, environmental economics, organizational control, finance, social science, supply chain management  and strategic management.

Current Projects

 

Organization & Stakeholders

CSR Hybridization in Multinational Companies 

Aurelien Acquier, Valentina Carbone and Valérie Moatti

 

Theorisation & institutionalisation of the sharing economy field

Aurélien Acquier, Valentina Carbone and David Massé

Communication & Legitimation

Perception of Social Responsibility by Credibly Communicating Corporate Irresponsibility
Rolf Brühl and Johannes Jahn


Cultural Change and Legitimation Strategies

Rolf Brühl and Melanie Eichhorn


Public Outcry and Legitimation of Excessive Bonus Systems

Rolf Brühl and Melanie Eichhorn


Measuring and Controlling Sustainability: Spanning Theory and Practice

Rolf Brühl, Johannes Jahn and Melanie Eichhorn


Does a combination of market and civic values serve as toolkit for establishing organizational legitimacy?

Rolf Brühl and Melanie Eichhorn

Strategy & Ethics

Jeitinho and Corruption in Brazil 
Camila Lee Park, Mauro Fracarolli Nunes, Maral Muratbekova and Valérie Moatti


Incorporation of Sustainability in Strategy Formulation and Execution – Experimental Approaches and Empirical Innovation

Francesco Rattalino and Luciano Ciravegna

 

Regulatory Focus Theory and Sustainable Entrepreneurship
Fischer, D., Mauer, R., Brettel, M.

 

Sharing Economy Business Models
David Masse, Aurélien Acquier, Valentina Carbone


Sustainability-Driven Innovation and Shared Value as a way to create a Sustainable Competitive Advantage in the Food industry
Francesco Rattalino

Financial Markets & Social Investment

Socially Responsible Investing – Optimizing Multi-Asset Investment Portfolios and achieving Positive Social Impact
Ulrich Pape and Eva Kreibohm

 

CLIMPAX–Fund ratings to pave the way for a 2° economy
Florian Lüdeke-Freund

Entrepreneurship

Innovative Business Models in Sustainable Entrepreneurship
Boleslaw Rok

 

Regulatory Focus Theory and Sustainable Entrepreneurship
Denise Fischer, Renè Mauer, Malte Brettel

 

A review and synthesis of research and practice on sustainable business models
Florian Lüdeke-Freund

 

Sustainability-oriented business model assessment
Florian Lüdeke-Freund

Ecological Economics

R2Pi: Transition from Linear to Circular: Policy and Innovation, EU Horizon 2020 project 
Sylvie Geisendorf (ESCP Europe project leader) and Valentina Carbone, Aurélien Acquier and René Mauer and Boleslaw Rok

 

Ecological instability and economic evolution – on the precariousness of achieving sustainability paths
Frank Beckenbach, Sylvie Geisendorf and Christian Klippert

 

Evolution of Environmental Institutions
Nepomuk Dunz and Sylvie Geisendorf

 

Categorization of ecological-economic models and the need for evolutionary approaches
Sylvie Geisendorf and Christian Klippert

 

The effects of choice empowerment on consumers demand and willingness to pay (for standard and organic food)
Robert Wilken, Sylvie Geisendorf and Andreas Aigner

Marketing & Consumers

Anti-Consumption and Sustainability
Marcelo Nepomuceno

 

Environmental Impact of Anti-Consumption Lifestyles
Marcelo Nepomuceno, Danilo Dantas and Maren Ingrid Kropfeld

Supply Chain Management

Expanding the Frontiers of Responsibility: A Process Approach in the Supply Chain
Pilar Acosta and Olivier Delbard

Supply chain collaboration and earning management
Cristina De Stefano and F. Di Meo

 

Sustainable Supply Chain
Mauro Fracarolli Nunes and Camilla Lee Park

 

Sustainable supply chain and suppliers’ relationship
Liliane Carmagnac, Valentina Carbone and Valérie Moatti

CSR Perception in Business Schools

Analyzing ESCP Europe Students’ Perceptions and Expectations about CSR and Sustainability
Olivier Delbard, Pilar Acosta, Katharina Sevecke and Sylvie Geisendorf

Sustainable Tourism

The downside of foreign aids: what about their impact on the social sustainable development?
M. Cristina De Stefano, Lola Herrero and M. Tapia